Strategy
Before anything is made, it has to be settled what it is about.
Since ‹jaar› · Available on its own, even if we do not do the making
What we work out
Three questions, and the rest follows from them. Usually a day’s work plus a conversation.
Who is your client’s client, what should they come to think, and what is the shortest path there? Those are the three questions. Everything made afterwards is an answer to one of them.
Sometimes the outcome is a film. Sometimes the outcome is that no film should be made at all, and that the website first has to understand what it sells. We have no interest in selling you something that does not work — which is why we bill this phase separately.
What you get is not a tome. Four to six pages you can hand to a new colleague without explanation.
- aPositioning — where you stand, and against whom
- bCore message — one sentence everything follows from
- cVisual direction — the tone before the shoot
- dChannels and rhythm — what goes where, and how often
- ePlan of action — phases, budget, what is ready when
What you get
Everything is delivered in the formats you need, with the source files. You are tied to nothing.
On delivery
A document of four to six pages, plus an hour to go through it with whoever has to carry it out.
Independent
You are free to take it to another agency. We bill it separately precisely so that choice stays open.
Contact
Send us three lines on what you have in mind. You will hear back within two working days.
- Call
- +45 00 00 00 00
Weekdays 9 — 17 - Visit
- By appointment
Herning - Who you speak to
- ‹naam› — film and photography
‹naam› — design and contact